Monday 13 August 2012

SEARCH ENGINE OPTIMIZATION (SEO)


Search Engine optimization (SEO) strategists here at VenIT Solutions (VenIT) push the envelope to achieve high search engine rankings for your site. Studies have indicated that SEO is where you construct your web pages and implement certain techniques to help rank as high as possible on search engine result pages (SERPs). SEO services are one of the most effective package designed to deliver complete Internet marketing solution. It is a best fit for corporate and business owners who want to make a strong impression not only in search engines but also in social media sites. SEO or Search engine optimization is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

At VenIT we customize each website optimization solution to reflect the unique needs of our clients. While each project requires the use of proven approaches, we are not afraid to push the envelope. We work within proper guidelines to excel, where many other SEO campaigns falter. People search in many ways; hence, there are many ways to drive searches. We not just design/develop websites but also provide complete SEO services to make you visible over Internet and especially on search engines like Google, Yahoo, MSN, Bing, etc. We (VenIT) have a team of dedicated for high quality SEO Services and web site development of international standards of websites. Our highly experienced and qualified SEOs and Internet Marketing experts strive hard to optimize website for finding and fixing loopholes that are building hurdles in the way of success.

For link popularity, all the links secured here are manually built and we hate using any software or automated program for proving high quality links to our clients. Our team at VenIT visit sites manually, check their themes and PR (page Rank) and then contact their webmasters individually. This enables them to reply and follow-up with them individually so they can, at any point, ensure the quality of the links project site is provided.

On-site Optimization:
On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content. It refers to all the things that you can do on your website to help you rank higher, such as page titles, internal linking, Meta tags & descriptions, etc.
On-page optimization is one of the very first steps of SEO which every webmaster should do. It is very easy to learn and implement some of these on-page optimization techniques.
On-page optimization will not only rank well in a search engine but also can increase the overall readability of your website for your visitors. 

Some On-Page Optimization techniques we include at VenIT Solutions
  • Title Optimization to let your visitors to identify you and your business.
  • Meta Tag Optimization which includes Title, Description, Keywords etc.,
  • Header Element Optimization should be used to define the most important section of your page.
  • Text Styles to be used wisely to keep focus on relevancy.
  • Keyword Optimization in such a way that it suits to both search engines & readers.
  • Link Optimization for search engines as well as to give your visitors a better navigation.
  • Image Optimization to let search engine crawlers read the required stuff.


Off-site Optimization:
Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content and help you rank higher, such as social networking, article submission, forum & blog marketing, etc. There are a number of things you can do "off your web page" to improve your search engine page rank and increase targeted visitor traffic to your web site. This is the area known as off-page optimization. Off-page factors should be carefully considered and implemented to achieve a higher search engine ranking. These factors are primarily tied to the site's linking (inbound and outbound) techniques.

Each link to your web site from another web site (i.e., back link) is considered "vote" to your site's popularity. These votes/inbound links can increase the importance of your web site from the search engine's prospective and that’s how your website starts getting ranked high & brings in more visits.

Some Off-Page Optimization techniques we include at VenIT Solutions
  • Ø  Search Engine Submission to various search engines like Google, AOL, MSN, Yahoo, AltaVista, DMOZ etc.
  • Ø  Directory Submission to improve web popularity of your website.
  • Ø  Article / Press Release Submission to improve web popularity of your website.
  • Ø  Classified / Blog Posting to improve web presence of your website.
  • Ø  Link Popularity / Link Building to improve inbound links to your website.


SEO Performance Reports:
SEO Bench marker’s Reports are the essential starting point for every new pro-active SEO initiative and every new website development project. These clearly identify the search engine performance benchmark need to aim for when undertaking a pro-active SEO initiative or developing a new website.

Reports are also a valuable SEO competitive analysis tool for advanced SEO practitioners, who can save many hours of research and do not require the step-by-step recommendations about how to improve the performance of the primary web page analysed.
Our VenIT SEO team generates Daily Work Done Reports (Which consist what tasks we have done daily). We also prepare Keyword Ranking and performance Reports which we will sent at end of every month.

SEARCH ENGINE MARKETING:
Best search engine have profiled the Internet's most popular websites and have compiled a list of elements that they believe make a site superior. For each of these elements, points are awarded. The more points your website receives the higher your website is placed. SEM (Search Engine Marketing) is a service that gives Search Engines exactly what they want. To be frank, it has taken years for Internet specialists to understand what makes search engines tick. It is assumed that top search engine positions are produced by your web designer adding keywords to your website pages! We can conclude this as search engines also looks at other factors when calculating which site is top.

Search engine marketing is a simple method to take your site higher in search engine rankings. We use different methods to popularize your site in search engines. Search engine marketing is all about attaining high rankings and we do our best to make sure that you site ranks highly and even more importantly, get a great increase in traffic!
You may have an incredible site with great design and content, but if no one knows about it then the all your great time and effort you have put into the site will have been for nothing. If you want to be ranked by the search engines for a particular keyword then you have to tell them very loud and clear that you have an incredible website and you are doing really well. The search engine marketing campaign that we implement for your site contains all the elements that will help in optimizing your site in search engines.

Our team at VenIT Solutions knows how to find out what needs to be done to optimize your site on the web. If you feel, doesn't my web designer know these things? We have a small clarification. SEM and Web Designer can understand each other’s roles but couldn't really do them. Good web designers understand only few elements, but are unlikely to understand the others and they are what make the difference. Here the work of the SEM Company is to make sure the website meets search engines criteria and guidelines. To do this VenIT will focus on using content, articles, reviews or press release etc., from your site and finding appropriate partners willing to circulate it online.

Social Media Marketing
Social Media Optimization is the next level in marketing. Where you combine this with traditional SEO you have a scenario which allows you to efficiently spread the word and generate an intense amount of interest for a relatively unknown product or service.
Social Media Marketing (SMM) also known as social influence marketing uses techniques such as customer service, social influencing, online communities, social media platforms, and publication relations. Some social media marketing tools include LinkedIn, Facebook, Twitter, blogs, and YouTube. SMM is a collective group of web properties whose content is published by users, not directed at employees of the property. SEO and SMM are the two of the most important terms that are responsible for your business promotion in this internet age. Both of these have their own importance and significance in bringing up the website traffic.
Social Media Optimization is the be-all and end-all to Word-Of-Mouth marketing. Get in front of your peers and market sector with the innocence of a newfound friend. Then deliver the ultimate marketing punch before they see it coming. They’ll never know what hit them and why they ordered it!

Link Building Services from our VenIT experts:
Here we have given information about some of our link building services in brief providing by 6G InfoTech to our valuable customers.
1
        Directory Submission:
Directory submission is a service proven to be a wonderful method of gaining quality One-way incoming back links. It is a service where your website is added to the proper category in a searchable online directory which improves your site visibility and creates relevant inbound links to your website. It is the best process where we can get best one way links by submitting site into free and well categorized directory. Thus, Directory submission will not just increase your traffic but will also help in the optimization of your site!

Major Rules:
·      We manually submit to all SEO friendly directories.
·   Higher the quality of incoming links better your search engine rankings and internet visibility.
·      The links that you get are One-way permanent links for your website.
·      We give full report of submissions on demand.

.      Article Submission:
It is a powerful method of getting one way quality links to their website. Article submission is an often over-looked part of the article writing and Marketing process. Article directories contains list of articles according to Category. Thus these serve as huge databank & attract huge viewers. This involves some sort of promotional content that encourages others to publish the link on their websites as ‘author’s link’.

Major Rules:
·   Provides good quality regarding one-way links which has shown to your website.
·   Plays a key strategy for effective back links to the website.
·  High ranking and link popularity is possible by submitting to article directories for the website.
·   Increasing points to get first in search engines by quality links submission.

3    Social Book Marking:

Social book marking submission is used to linkup your website to various social networking sites and it is one of the important and powerful SEO tool to get an immediate traffic for your website to any page that you desire. This tool is mainly used when the website is linked under a popular tag. In this process we submit the website to a community in social networking site and the website get votes based upon the quality of content. When we score more votes from the visitors, more traffic built for the website.

Major Rules:
·  By submitting the website to social network sites by book marking, we can improve our business returns.
·   People get aware of the website from the social networking sites.
·   We can increase our contacts through social networking.

4    Blog Commenting:

Now days, everybody using blogs to share one's views and ideas effectively and also to socialize ideas immediately. By submitting the website in more blogs will use to share the market views and also to gain the points for ranking high in search engines. In other words, blogs are become a citizen media tools that shows your market. 
Major Rules:

·         Most powerful tool for an immediate effect in traffic for your website.
·     Getting good publicity and results by submitting the website to high profile blogs which will  attract the attention of blog viewers.
·         Gets more benefits to increase a positive exposure to the website and also to gain reputation and value in markets for    businesses.

5.      Web 2.0 Pages:

In present days, social sites are becoming more popular. As the increasing popularity continues on these sites, many online website owners cannot afford their potential to yield additionally targeted viewers. In that situation, web 2.0 pages are an advantage for those who do not wish to buy targeted traffic. Web 2.0 pages are a kind of blogs where we can create a webpage with content and starts promoting it to increase the traffic. Best example for this is 'Squidoo'. Squidoo allows users to create web pages easily by simply using its ready to use templates. Most of the online marketers using Squidoo to promote their business online.

Major Rules:
·    To increase the popularity of the website on social book marking sites.
·   We can add the extra links to our website using Squidoo which helps us to improve our search engine ranking.
·  We can use different ways to increase the traffic by developing extra pages using Squidoo.

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